MIZ OKI SIGNAL — CUSTOMER FEATURE CATALOG v1.0
Sources: whitepaper r1.2 · r3.5.1 + r3.5.2 · Growth Control r2.0 · completion/activation/OPT-GOV build reports · F4_GO_LIVE_2026-08-24 · PILOT_REPORT_SPEC_v1 · SHOPIFY_INSTALL_ACCEPTANCE_v1. Statuses honest; nothing here upgrades a label.
A. SHIPPED / OPERATING — sell today, labeled
| # | Customer outcome | How | Why it works | Status |
|---|---|---|---|---|
| 1 | Stop paying for conversions that would have happened anyway | Qualified + geo holdouts, ITT, CATE learners, DoWhy refutation | Caused vs anticipated split; platforms grade themselves — we don't let them | PARTIAL |
| 2 | Know your real profit per campaign, not platform ROAS | Net Yield: revenue − refunds/returns − COGS − fees − fulfillment | 4× ROAS at 40% returns can lose money; only commerce truth reveals it | IN BUILD |
| 3 | See buying intent before the click | Cells 33–36: VDI, dwell, sequences → SessionOutcomeForecast (in-market within the session) + hesitation head | Micro-behavior predicts state transitions; content-free, session-bounded, explained — never a bare score | IN BUILD/shadow |
| 4 | Show the ad each visitor actually responds to | CreativeSemanticProfile + aesthetic-affinity vectors → matched creative rank | Interaction history maps to creative embedding space; alignment beats rotation | IN BUILD/shadow |
| 5 | A system that refuses to act on thin evidence | DCP: passport → DEL score → Clipped-ReLU authorization → WITHHOLD verdicts | Zero authority below evidence threshold; hard clip at granted ceiling — confidence never buys authority | PARTIAL |
| 6 | Always-on incrementality without blackout tests | F4 micro-geo calibration — LIVE since 2026-08-24: small approved geo reservations continuously recalibrate lift priors | Continuous small experiments replace quarterly big ones; every reservation human-approved until 2 clean cycles | LIVE |
| 7 | Never advertise what you can't ship | F3 inventory sync: stockout → throttle-rec, overstock → accelerate-rec | Recommendation-only by invariant; spend follows stock reality | PARTIAL |
| 8 | Spend within CFO-approved liquidity, automatically | F5 treasury gating: floors/covenants tighten caps; breach → named veto; atomic reservations | Two simultaneous approvals can't jointly breach a floor | PARTIAL |
| 9 | Spend to the profit-maximizing dollar, not the budget | Continuous dosage curves: τ(d)·margin = marginal cost, with CIs and support bounds | Marginal thinking on real margins; refuses to extrapolate beyond observed spend | PARTIAL |
| 10 | Privacy as a security asset | O-1: keystroke/audio/gaze schema-rejected; consent fail-closed; erasure cascade; session-bounded retention — no cross-session dossier | A capability the schema refuses can't be subpoenaed, breached, or demanded | LIVE |
| 11 | Every decision reconstructable for your board | ValidationPassport (KMS-signed once wired): evidence, alternatives, rejected options, authority, rollback | Audit-grade defensibility; the analyst never needs the person who decided | PARTIAL |
| 12 | 90 days from install to governed control | Pilot: Observe → Validate → Recommend; autonomy only after Brier ≤.20, AUC ≥.72, 2 clean cycles | Trust is earned in sequence — the sequence is the product | PARTIAL |
| 13 | Shopify: install → Day-1 in one sitting | OAuth install, pixel extension, commerce sync, COGS worksheet, honest not_configured |
All net-yield inputs already live in Shopify | per Part D |
B. LATENT — already in the machinery; needs surfacing, not building
| # | Latent product | Source (exists) | To present it |
|---|---|---|---|
| L1 | Profit-Leak Report — "SKUs you advertise into a loss after returns" (J-03 as a monthly artifact) | net yield + returns + J-03 registry | One generated report view; the single best closer |
| L2 | Overcharge Statement — "conversions your platforms billed as caused that we classify anticipated" | Causal Credit Ledger | Quarterly statement template from ledger fields |
| L3 | Hesitation Segment — high-VDI-no-click visitors flagged "unresolved hesitation" → social-proof/risk-reversal creative, not discounts | I-02 hesitation head (shadow) | Surface as segment + posture rec; protects margin from reflex discounting |
| L4 | Checkout-Waste Alarm — SIG-042 as an always-on monitor: CPA rose? auction vs site latency, answered automatically | SIG-042 harness (OPT-GOV P4) + J-02 | Schedule the harness against live telemetry; alert = mini-passport |
| L5 | Restraint Ledger — "decisions we stopped this month," with reasons and estimated avoided waste (illustrative until measured) | WITHHOLD verdicts + passports | Report section; no competitor can show refusals |
| L6 | Emerging-Demand Clusters — latent bridges as a hypothesis digest for merchandising/creative teams | Cell-35 LatentBridge documents (Firestore-backed intent graph), hypothesis-only |
Digest view, deny-list screened, clearly labeled hypotheses |
| L7 | CFO Mode — treasury posture on the weekly report: headroom, tightening curve position, vetoes fired | F5 + report spec §5 | One report block |
| L8 | Creative Fatigue Early-Warning — affinity decay + F1 element effects → retire before performance cliff | creative vectors + joint-DML ext | Threshold + report line; provisional-labeled |
| L9 | LTV-Steered Bidding Preview — value-of-customer weighting, shadow | F2 + LTV bid-weighting (flag-dark) | Shadow comparison view; publishes only at ≥2 observed quarters |
| L10 | Autopilot Pacing — growth-scheduler (built DARK) | caller wiring report | Stays dark; roadmap slide only, flip conditions stated |
Rule for every latent item: it ships as a labeled surface over existing stores — never a new claim, never a new collector.